The series is set in the fictitious late 19th-century Western town of Four Feather Falls, Kansas, and features the adventures of its sheriff, Tex Tucker. In the first episode, Grandpa Twink relates the story of how it all began to grandson, Little Jake. Tex is riding up from the valley and comes across a lost and hungry Indian boy, Makooya and saves him. Tex is given four magic feathers by the boy’s grandfather, chief Kalamakooya, as a reward for saving his grandson. Two of the feathers allow his guns to swivel and fire automatically (often while Tex’s hands are raised),[a] and the other two allow his horse, Rocky, and his dog, Dusty, to speak. As Tex, his horse, and dog are very thirsty, Kalamakooya also makes a waterfall where there had been no water before, and so when the town was built it was named after Tex’s feathers and the waterfall.
The characters of the town are Grandpa Twink, who does little but rest in a chair; his grandson Little Jake, the only child in town; Ma Jones, who runs the town store; Doc Haggerty; Slim Jim, the bartender of the Denison saloon; Marvin Jackson, the bank manager; and Dan Morse, the telegraphist. Other characters appeared from time to time for only one episode, often just visiting town. The villains included Pedro, who was introduced in the first show and Fernando, who first appeared in the second episode as a sidekick and someone Pedro could blame when things went wrong, as they always did. Big Ben was another villain who appeared from time to time, as did Red Scalp, a renegade Indian. Other villains only appeared in single episodes.